An interview with Moroso / by Anna Paganelli

We had the pleasure of meeting Andrea Bazzaro, Sales & Marketing executive from Moroso, London.

Photos by: Anna Paganelli

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Please describe Moroso's philosophy

Moroso is about celebrating diversity and freedom to express people’s talents and ideas.

We like to let designers feel free and not to limit them with briefs or specific guidelines with regards to the aesthetics and functionality of a product. For us, every product is a project, a journey with no set direction.

Since 1952, we have been crafting furniture. All of our support to designers, is based on this knowledge and experience and the open mindedness that helps us understand different ideas and points of view.

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Why do you think Moroso continues to be at the forefront of London's design and retail scene?

As a brand, we keep on innovating and inspiring designers and as a London team, we like to take a tailored approach.

This means not working with too many partners to make ensure we can always provide fast support, whilst offering the designer support that is so much needed; especially where time is crucial and never enough.

The richness of our portfolio offers us the possibility of tackling different environments and completely different spaces; guaranteeing sublime design with the best quality.

Diesel living 'Voltaire' Cabinet

Diesel living 'Voltaire' Cabinet

How are customer tastes changing and what looks do you see coming through in 2019?

We're noticing there's a constant “contamination” between different spaces. 

Residential was inspired by hospitality and now it's influencing a lot the trends we see in commercial spaces; where the office now has to be a home from home.

People now want to buy what they see or experience in their co-working space or office.

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How do you see designers and your clients, utilising principles of well-being through product and interior design?

Clients and designers are more and more conscious about comfort and ergonomics.

We now find that designers and clients want to have first-hand experience of the products, before specifying or signing off a project. Despite the fact that we're in an digital era; with furniture, the story is slightly different.

People still want to feel the comfort, make sure is right for the space you are designing and see the quality of every little detail.

Especially in workplaces, furniture, materials and colour selections are all crucial to guaranteeing a more enjoyable workplace, enhancing someone's overall wellbeing and experience.

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Do you have anything planned for the London Design Festival?

We're having a private event during the London Design Festival, to celebrate our work with the London designer and artist, Bethan Laura Wood.

It will be a vibrant display of furniture, tapestries, rugs and small furniture, all very colourful and beautifully crafted.

New products will be launched towards the end of the year too.

Plan your visit:

moroso.it

a: 7-15 Rosebery Avene, Clerkenwell, London EC1R 4SP

t: 020 3328 3560

  
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Claude Monet tables, by Nendo Studio. 2012/13