We're a talented team with years of experience within the design and creative industries

Anna Paganelli, Founder & Creative Director

AnnaEquationDesignStudio

Anna's role at Equation Design Studio:

With a proven passion for design, Anna is personally heading up all creative works for EDS, whist striving to pass on her wellbeing philosophy to all our clients and projects.

Personal Profile

I’m an experienced and proactive professional with strong leadership, strategic and project management skills.

Roles include promoting over 100 West End theatre shows as the Promotions Manager for aka, a live entertainment advertising agency. Clients included; Billy Elliot The Musical, The Old Vic Theatre, Sadler's Wells and The National Theatre

I have extensive experience working across digital channels, for e-commerce start-ups, entrepreneurs, and challenger brands. Industry experience includes luxury lifestyle, design, food, and drink.

I’m a high achiever too - I excel at closing and sourcing opportunities, and I’m motivated by securing results.

I achieved over £1 million in trackable ecommerce and retail sales via multichannel campaign activation for Buster + Punch.

I recently implemented a digital growth PR and digital comms strategy and campaign activation, for Lusso.com - estimated to generate over £50 million this year.

I enjoy developing new skills and am currently incorporating and learning best practice Chat GPT for digital content, marketing, and PR campaign execution.