Lusso, 2022 - July 2023

I was delighted to partner with Lusso, to support an interim project based consultancy, across lifestyle, interiors and design.

Lusso is a leading lifestyle brand providing high-end bathrooms, furniture, homewares, fixtures and fittings to beautiful homes and aspirational hotels across the world. Since the company was founded in North East England in 2014, it’s gained international acclaim, and become synonymous with exceptional quality, flawless craftsmanship, and their signature style of modern elegance.

Lusso’s collections are found in homes across the country and in leading global design destinations. These include Claridge’s in London, Sugar Beach Resort in St Lucia, and the Equinox Hotel in New York.

PR & Partnerships Consultancy

I supported the overall launch to market of new product collections, alongside the promotion of core ranges across interiors, design and living sectors in the UK and where relevant overseas.

Key category sectors include bathrooms, kitchens and luxury living accessories.

Results

Trackable Press Placements Secured: 71+

Digital Advertorial Media Planning & Buying: £27K budget.

Digital Advertorial Campaign Results: 27 multichannel media campaigns.

Combining PR & Advertorial Coverage Reach & Analytics: 50+ million, for online only features only. An average domain authority of 53 classified as 'good' (stats via Coverage Book).

Media Campaign Partners, Backlinks & Comms Included: Wallpaper, Dezeen, Elle Decoration, The Telegraph, SquareMile, TechRound, Homes & Garden, Architects Journal, Sleeper, and Design Anthology.

Project Photoshoot & Content Production:

I headed up and creative directed a product photoshoot with the Daisy Green hospitality group, Bishopsgate, London.

Competition Data Acquisition: Over 10,000+ individuals opt in emails secured from set placements.

Telegraph Subscribers’ Partnership: 19,528 entries, with 3,162 opt ins. A total multichannel campaign media value, including in-print ads of £123.5k and a debut UK partnership of this kind.

Celebrity & Influencer Partnership Campaigns and Advocacy

My remit was to help negotiate and create leverage from VIP and influencer campaigns and liaison with their agencies or representatives. Individuals included David Gandy and Youtubers, Saffron Barker and Molly Mae.

www.lussostone.com