Bone Idyll
I headed up the PR Launch Campaign across consumer and trade titles, for this unique distillery, bar, cocktails and spirit collection, based in Kingston Upon Thames, London, UK.
Realised during lockdown, by admired local restaurateurs, residents and husband and wife team, Sam, and Alex Berry. Instead of approaching crowdfunding platforms, they reached out to their loyal community and customers and quickly raised the investment they required.
Together these curious and passionate creators, are embarking on a new venture valuing locally made, small batch spirits and cocktails, packed with character, attitude, and unbelievable taste.
Perfected for their hospitality comrades, alongside the discerning home mixologist who wants a hassle-free way to enjoy premium RTD cocktails and spirits.
Management of The UK Launch PR Strategy
PR activity here includes securing third-party reviews with trade and consumer titles for the restaurant, bar, and drinks collection.
Coverage Secured Placements: 95+
Consumer Strategy: key placements had to drive brand awareness for the drinks in the age group 21+, male/female split, with nationwide coverage. Key local & London titles were required for promoting the venue, whilst driving local community engagement.
Media Campaign Partners , Backlinks & Comms Included: Forbes, Evening Standard, Yahoo, London Daily News, The Spirits Business, 7Star Life, Bar magazine, London Daily News, Tonic Magazine, The Drinks Business, Onboard Hospitality, ICYMI TV, TimeOut & Techround.
Coverage Book Stats: 50+ million publication wide figures, online only features only, with an average domain authority of 53 (Stats via Coverage Book).
Press Events
I've managed and organised press events including the official launch party and a follow up launch for their new Bottomless Pizza brunch launch. Guests included local, national press, radio, and social media influencers.
Live Entertainment, Capital FM’s Summertime Ball, June 2023
I secured Bone Idyll to be included in their VIP gift bags, along with direct artist gifting (30+).