Consultant Brand Director, September 2022 - March 2023

Soko, the Birmingham-based chocolatier and patisserie supported by Michelin-starred chef Andreas Antona and headed up by Bake Off: The Professionals finalist Bharat Chandegra, has launched a new range of artisan chocolates, carefully crafted to deliver a feast for the eyes as well as your tastebuds.

I successfully created a strategic ecommerce strategy for Soko’s potential launch to market. I supported this activity by undertaking a competitor analysis, including a full brand a review of all existing Soko collateral. We then further tested brand viability, via a PR launch to market.

“Anna provided us with a strategic ecommerce business launch strategy. This included a competitor analysis, a revision of our website (first phase only), the creation of clear marketing collateral and branding, and an official UK PR launch. Anna has completed a strategic revision of social media and the implementation of a content strategy to drive engagement, increase followers and to funnel prospective buyers via the trackable app Linktree, to sokopatisserie.co.uk She has successfully completed each phase to date and has in the process secured backlinks, organic SEO, press features and interviews with notable partners including The Sun newspaper, Consomme Magazine, Dishcult, The Review Magazine, Luxuria Lifestyle and LoveFood.com. With no allocated advertising budget for social media or SEO, Anna has on average increased monthly engagement by over 4000%, and via the implementation of a strategic reels campaign strategy and her own original videos, she has to date secured over 18,000 views”

Jerry Toth (Operations Director) & Andreas Antona (Michelin Star Chef & Co-Founder of Soko Patisserie), March 2023

Digital PR Coverage secured: 32+

Media Campaign Partners & Comms Included the Sun Newspaper, Consommé, 7Star Life, TechSpy, Squaremeal & Dishcult

Branding Collateral:

I worked with a graphic designer to create and complete a full range of branded packaging and ingredient insert leaflet designs. I briefed in my original design concepts to modernise the existing branding that needed to be updated for a potential consumer market launch.

Social Media Management & Original Content Creation:

I increased engagement by over 4000%, via the implementation of a strategic (photographic only) reels campaign strategy. I secured over 30,000 organic views, with no advertising budget support.

Sales Revenue: £10k in trackable social sales were achieved.

All images: Jodi Hinds