Babingtons Blends
Since 1893, Babingtons Tea Rooms at the foot of Rome’s iconic Spanish Steps, has been serving fine teas to the world’s most discerning tea connoisseurs, always with a dash of British eccentricity, wit & style.
“Anna has been a priceless addition to the Babingtons Blends team and she has made a significant impact in a short time during our launch phase. She has great knowledge of PR, Events & Social Media but it has been her ability to embrace the brand and let that shape all her activities/recommendations that has really stood out.”
Neil Cassie, Babingtons Blends UK Director, 2021
I’m delighted to be running the official PR, partnerships and influencer launch campaign.
I work directly with the Rome based founders and British board, I provide direct consultancy, strategy and agency management across PR, e-commerce, retail, content, and influencer outreach with full reporting.
Since 1893, Babingtons Tea Rooms at the foot of Rome’s iconic Spanish Steps, has been serving fine teas to the world’s most discerning tea connoisseurs, always with a dash of British eccentricity, wit & style
“We don’t sell tea, we serve the unique Babingtons experience and story in a cup” Chiara Bedini
Client Services
Working directly with the Rome based founders and British board, I provide direct consultancy on the strategic launch to market and growth of this ecommerce business through key campaign activity including digital marketing, PR, influencer outreach and brand promotional partnership campaigns.
Digital Content, Social & Growth Marketing Strategy (ToFu - MoFu - BoFu ) & Data Acquisition
With current promotional activity, I've secured over 5,000+ newsletter susbscribers. My goal is always to attract new customer leads via engaging media partnerships, content to delvier customers to the website via an online marketing funnel & SEO.
Strategic thinking, Sales & Problem Solving
Due to the nature of start-ups, a lot of my work envolves navigating problem solving around the formation of a new ecommerce website with developing SEO with limited budgets. I'm using available data insight to inform our growth and strategy decisions where possible.
Development of UK Social Media Content & Influencer Outreach Activity
Success here includes over 4,000 likes for a singular IG influencer post. Estimated impressions to date, over 70,000 and counting (secured via 11 micro influencer partnerships). I will be launching a Pinterest account in 2022 and further developing social activity through video.
Babingtons blends Earl Grey tea
UK PR & Media Advertising
Including third-party reviews and interviews with trade & consumer titles including House & Garden, TechRound, Foodism, Ideal Home, The Telegraph, The Lady, Good Housekeeping, The Handbook, Delia Online, You Magazine (Daily Mail online) and Specialty Food Magazine.
Brand Aligned Partnership & Brand Management For Social Outreach, PR & Events
Future campaigns include Spode, Pickleson Paint, Hilton Syon Park, Findon Place (private residence), The Telegraph Newspaper (subscribers platform), House & Gardens Magazine (private event), The Financial Times Business of Luxury Summit (samples).
Retail Partnership Managment
As retail partnerships develop, I'm managing all associated PR, marketing and social activity, including elements of listing management via third party sights like Not On The High Street.
