Myoh Inc
Myoh Inc are a luxury Canadian interiors company retailing across North America
Equation Design Studio oversaw the creative production of all UK photography ahead of their official 2019 launch into the UK design market. All produced content could then be used internationally across their other retail and business channels
Contemporary Product Photography
Curated social content
Project Overview
To head up a series of lifestyle photoshoots, capturing the brands full UK launch collection.
Specifically for social media; we were tasked to create contemporary lifestyle photography, capturing the collection as on-trend interior accessories, available to both consumers and trade clients.
Creative Direction:
Equation Design Studio headed up the creative direction from concept through to final execution.
Through developing the overall brand identity, Anna ensured complete brand continuity for all business outlets including: the company website, social media channels and press coverage.
Styling:
Equation Design Studio ensured each look perfectly captured a series of key brand look in order to ensure all images are suitable for national and international press coverage
Contemporary lifestyle photography: updated ‘cut out's’ for social media
Lifestyle group product shots: on a variety of backgrounds i.e. marble
Get the Look: overlay interior design shots capturing key trends and inspirational looks
At home with Myoh: shot within a ‘kitchen setting’ Equation Design Studio has put the home at the heart of consumers wanting to achieve and create a new interior design look
Brand Partners:
Equation Design Studio have included top contemporary design partners in order to complete ‘the look’ including House of Hackney, The Watermark Collection, Bert & May and Farrow & Ball.
On-trend, Inspirational design
Design overlays
Equation Design Studio captured popular interior design trends featuring MYOH hardware including; Art Deco, contemporary luxe, industrial and cottage chic.
At Home with MYOH UK
